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Hi, I'm erica morris!
I provide helpful educational content to aspiring candle business owners
My mission
I have a passion for candle making, business and teaching. I wasn’t a fast learner in school so I like to teach the way I would want to be taught, with a large focus on visuals, examples and detailed guided instruction that feels like a one-on-one
How it all started
On September 20th, 2019 I posted my first youtube video sharing that I just started a candle business. I knew I wanted to document this journey because I have always been diligent about keeping track of things from my past to revisit later on. In fact, that's how I came up with the name for my candle business Memory Box Candle Co!
After the first few months of posting, I noticed that there was a need for this kind of content on youtube, and I was happy to fill that space! However, I knew I didn't just want to be a "how to" channel. I decided to merge candle making, business and lifestyle into one channel to better fit my personality and make it way more fun for me to make videos.
Fast forward 3 years and my life has changed in ways I never thought possible. I find the most joy in helping others start and grow their candle businesses and that's why I made my own website so that I can continue to offer you both free and premium content!
Finding my passion in candle making & business
I have to admit that I absolutely hated business when I was growing up. I always thought that business meant you had to be cut-throat, rude, dominating and cheat your way to the top. All of which are the complete opposite of who I am.
But as I fell into the world of candle making, and subsequently into the world of business, I decided to do things a little nontraditional: I publicly shared everything I learned along the way.
And oh boyyy have I learned a lot, and I continue to learn everyday. This is a never ended learning process, and I love every second of it. No one in business ever talks about this, but I have gone through immense personal growth within the past 3 years, and it's all because I decided to try my hand at candle making... who would have known!
Fun facts about me:
- I went to college for 3 years to become an English teacher but ended up dropping out to resell clothing on ebay in 2017.
- I am a pisces (Feb 20th), an INFJ, an empath and a HSP. So basically I'm a medley of emotion! This is both a strength and a weakness as a business owner.
- My favorite part about running a candle business is the creative freedom it's given me, and the fact that I love talking about it because everyone loves candles!
- The first time I sold candles in person as a vendor was Halloween weekend of 2021. It was a rush of endorphins and excitement and I'll never forget that first event!
- When I'm not making candles or filming youtube videos you can find me cooking, working out or riding my motorcycle with my husband Chris!
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Get this free candle business launch checklist!
I know that preparing for your business launch can be stressful and overwhelming, so I created this launch checklist to help guide you through this process and make it a little easier for you!