3 Reasons Why I Made No Money in My Candle Business in the First Four Years | Ep. 31

In today's episode, I get a little...vulnerable. I took the time to think about what the main reasons were on why it took me over four years to finally turn an overall profit in my candle business. I hope this episode encourages you (so please make sure you listen all the way through!) Everyone's journey is different, and my journey is NOT yours. I am just sharing my journey in hopes that you can learn from my mistakes. Time Stamps: 00:00 – Introduction & personal background 02:00 – The business journey and profitability overview 04:30 – Mistake #1: Delayed action and the cost of overthinking 08:00 – Mistake #2: Overspending on non-essentials 11:30 – Mistake #3:Not having a clearly defined target market 14:00 – Final thoughts